If your design strategy revolves around getting folks to “taste the Middle East” via your packaging, you have a friend in us.
And that’s specifically what BOMBAYDC gets right with their redesign of the 2-decade-old Mezete and its line of Middle Eastern foods, as revamped food photography and a completely overhauled visual identity presented us with a veritable feast for the ol’ eyeballs. We spoke with BOMBAYDC to see how they whipped up Mezete’s inspired refresh by immersing themselves in the hustle and bustle of Jordanian culture.
