This season, Mars’ Snickers brand is teaming up with Buffalo Bills Quarterback Josh Allen, launching limited-edition collectible Snickers and Snickers Ice Cream packs, each featuring the superstar. The limited-edition bars will be available nationwide starting this June.
“I’ve always been a fan of Snickers, so putting my name – and my game – on these packs is a win,” says Allen. “Whether you’re taking the field or taking your fantasy line-up to victory, Snickers has your back when hunger strikes.”
“Snickers has been a part of football culture for over 20 years,” says Gabrielle Wesley, CMO, Mars Wrigley North America. “With the help of NFL MVP Josh Allen, Snickers is turning every halftime into a moment of delicious satisfaction and giving fans something new to rally behind.”
For more information on the limited-edition Josh Allen Snickers and Snickers Ice Cream packs, visit Snickers.com/halftime.
Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
