Finnish label material company UPM Raflatac’s business area and reporting segment is set to be rebranded with a new name, UPM Adhesive Materials.
This change will be reflected in the company’s interim report for the second quarter (Q2) of 2025.
It aligns with UPM Raflatac’s strategic direction to expand its offerings beyond label materials into graphics solutions and speciality tapes.
UPM Adhesive Materials utilises the company’s expertise in adhesives, material performance, and services to deliver enhanced value to customers, states the company.
With a market presence in label materials, the business has seen substantial growth in graphics solutions, bolstered by strategic acquisitions of companies such as AMC, Grafityp, and Metamark.
UPM Adhesive Materials executive vice-president Tim Kirchen said: “The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance.”
Furthermore, UPM Raflatac has emphasised its climate action across three key areas, forests and land, emissions reduction, and products and services, in its 2024 Climate Review.
A notable reported achievement includes a 55% reduction in scope 1 and 2 emission intensity from a 2015 baseline, with the aim of reaching a 65% reduction by 2030.
The company’s factories in China, Malaysia, and Finland have played a key role in this progress by switching to renewable or carbon dioxide-free electricity contracts.
These efforts are part of a broader strategy to reduce the company’s scope 3 emission intensity related to raw materials and transportation.
This April, UPM Raflatac introduced a new feature that integrated product footprint data into the company’s customer quotes, setting a new standard in the labelling industry.
