CVS Health has over 9,000 locations across the United States and offers a wide range of Over-The-Counter (OTC) products to treat everything from allergies and aches to bruises and colds, with nearly 3,000 SKUs.
The pharmacy giant recently worked with design studio Pearlfisher to revamp its healthcare line. It is now rolling out its new look, starting with 68 pain reliever products and a complete phase-in across 20 categories, which is expected to be completed by next year.
“While we continuously look to innovate our brands, we have not done a complete revisit of the CVS Health brand identity in almost 10 years,” said Mike Wier, VP of store brands at CVS Health. “We embarked on refreshing the brand with a clear goal of simplifying the shopping experience for our customers. Guided by feedback from thousands of customers to ensure their needs were met in the new design, the refreshed CVS brand packaging aims to make it easier than ever for customers to find the solutions they need, in-store or online quickly.”
