Well talk about poolside play.
Lueca’s matte pastel can, designed by Ace Studio, features a dusty pink and a splash of bold magenta type and feels ripped right from a 1970s beach towel, with its chunky logotype that bends like a ripple in the water.
The typography does all the talking with its no frills aesthetic, just one oversized name and flavor cues below. Paired with the brand’s illustrated mascot of a laid-back, cloud-like figure on a surfboard, the identity is sun-faded and cheeky.
