Sustainable packaging company NantBioRenewables has launched a comprehensive brand transformation to accelerate global market expansion of its ocean-derived renewable packaging materials.
The strategic rebrand includes a modernised corporate identity, advanced digital platform, and an integrated marketing system, to support the rapid growth of the company.
The transformation encompasses all aspects of the customer experience, from the first digital interaction to sales involvement and continuous support for partnerships.
Central to NantBioRenewables’ differentiation is its proprietary Ocean Calcium Sand (OCS) technology, touted to be the “world’s first carbon-negative raw material for compostable packaging”.
This material not only removes CO₂ from the atmosphere but also offers superior mechanical properties and industrial compostability, stated the company.
NantBioRenewables Global Sales & Marketing director Lila Karlsen McNutt said: “This investment in our brand infrastructure demonstrates our commitment to long-term growth and customer success.
“As we scale our revolutionary Ocean Calcium Sand technology globally, our customers deserve marketing and sales tools that reflect the premium nature of our innovations.”
The company manufactures a range of products in the US, including straws, tableware, cutlery, and thermoformed packaging solutions for various sectors.
The brand transformation is a key part of NantBioRenewables’ aggressive growth strategy, enhancing digital capabilities for lead generation and customer engagement.
NantBioRenewables chief operating officer Kenn Budlong said: “Our brand transformation ensures that our marketing and sales capabilities match the revolutionary nature of our technology.
“When customers experience our new brand touchpoints, they immediately understand they’re engaging with a premium innovation leader, not just another packaging supplier.”
The transformation is expected to accelerate deal closure and customer onboarding, positioning the company to capitalise on the sustainable packaging market’s projected growth to $440bn by 2030.
NantBioRenewables has assembled an experienced sales and marketing team with expertise in the sustainable packaging industry to complement the brand transformation.
With its unique combination of carbon-negative raw materials and proven compostability, NantBioRenewables will create significant competitive advantages in this expanding market, the company said.
