Fresh produce is in high demand, but keeping it fresh poses challenges regarding food waste and profitability. Each year, over $1 trillion of food is wasted globally, which, as a result, generates costs related to markdowns and spoilage. Active packaging can help prevent that. Vidre+™ Complex preserves the freshness of produce and flowers at every stage of the supply chain.
The impact of Fresh Inset’s Vidre+™ technology implemented in active packaging is visible in trials across various products. This technology extends the spinach’s freshness up to 10 days and reduces raspberries’ shrinkage.
Active Packaging: Beyond Traditional Solutions
Vidre+™ Complex upgrades packaging to functional, high-margin active solutions, transforming it from commodity to specialty with unique market value.
“Incorporating Vidre+™ can be easily implemented into storage and logistics. The technology incorporates freshness-enhancing properties directly into packaging materials and works with the majority of traditional formats, e.g., cardboard box or clamshell,” states Fresh Inset CSO, Krzysztof Czaplicki.
Vidre+™ Complex protects fresh produce and flowers against the loss of postharvest quality caused by ethylene, a natural hormone that accelerates ripening and spoilage. Vidre+™ technology integrates slow-release 1-MCP (compound inhibiting plant ethylene reception) into packaging solutions, effectively neutralizing ethylene’s impact and preserving products’ freshness.
Vidre+™ Complex is already registered in Peru and introduced to the U.S. market. Thanks to the partnership with Janssen PMP, Vidre+™ technology is commercialized and available in Europe.
Vidre+™ Complex may enhance product offerings, reduce markdowns, and increase profits with active packaging. Fresh Inset’s technology enables growers to be better equipped for longer transport routes for their produce and does not require new infrastructure. Less waste brings profit to businesses, consumers, and the environment.
For more information, please visit https://freshinset.com/.
