‘Brand Identification Manuals for Coca-Cola’ is Pure Design Porn

‘Brand Identification Manuals for Coca-Cola’ is Pure Design Porn


Standards Manual is an independent publishing imprint devoted to archiving and preserving design history through the reprinting of graphics standards manuals and compendia of archival work. Through these books, the group makes it possible for current and future designers to look back at substantial work from the past.

And for the hardcore packaging nerd, it’s an essential tome.



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