Forget traditional ads. Brand collaborations are the new billboard, merging audiences and boosting visibility. They work best when the Venn diagram of crossover is slim but specific. For example, Eggo’s collaboration with Sugarlands Distilling Co. for an “Eggo Brunch in a Jar,” a sippable cream liqueur that turned frozen waffles into an adult beverage moment outside of the Bloody Mary, was, well, genius.
On July 7th, Tony’s Chocolonely, the mission-driven chocolate brand fighting to end exploitation in the cocoa supply chain, teamed up with Hot Take Dough to launch a limited-edition S’mores Cookie Pack for World Chocolate Day. This collaboration fuses Tony’s signature S’mores Lil Bits, featuring creamy milk chocolate, gooey marshmallows, and crunchy graham cracker pieces, with Hot Take Dough’s small-batch cookie dough made from grass-fed butter and cage-free eggs.
