Original Grit Tequila Craftily Bottles Up Its Adventurous Spirit

Original Grit Tequila Craftily Bottles Up Its Adventurous Spirit


Kemo Sabe’s Original Grit tequila bottles, designed by the Momentum Beverage Team, lean into a rugged, earthy vibe that nods to both Aspen and Jalisco. The bold, arched “GRIT” wordmark is confident and unpolished, echoing the brand’s adventurous spirit.

Each variant comes in a distinct glass color, amber, deep black, and smoky blue, each creating a striking shelf presence and signaling the unique tequila inside. The crossed arrows and hand-stamped label details suggest craft and exploration, inviting you into a story of sun, soil, and spirit, all inspired by the well-loved, high-end, western wear brand.

Michael Klauer, CEO of Momentum Beverage Team, shares more about how the packaging system came to be below.



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