Aldi unveils Snap Pack packaging for own-label beers

Aldi unveils Snap Pack packaging for own-label beers


Aldi, the UK’s fourth-largest supermarket, is set to roll out ‘Snap Pack’ packaging for its own-label beers.

The supermarket expects the new solution to eliminate 412 tonnes (t) of packaging each year.

Aldi noted that the new format uses glue to hold the cans together, replacing traditional cardboard sleeves.

The new initiative will apply to four-packs of Aldi’s Galahad, Sainte Etienne, and Brasserie beer products.

The latest move supports Aldi’s wider sustainability efforts. Earlier this year, the supermarket collaborated with sustainable wine brand The Hidden Sea to launch its own-label Chardonnay, with the equivalent of ten plastic bottles removed from the ocean for every bottle sold, according to the company.

Aldi UK national sustainability director Luke Emery said: “We know our customers care about the environment, and so do we. That’s why we’re constantly challenging ourselves to find smarter, more sustainable ways to package our products.

“By switching to Snap Pack packaging, we’re taking meaningful action to prevent waste – without compromising on quality or convenience. It’s a small change that makes a big impact.”

In April this year, Aldi unveiled its own-label wine bottle made from aluminium, thereby offering a more sustainable packaging option.

Weighing 95g, the aluminium bottle is claimed to be lighter than a typical glass wine bottle, making it easier to handle and transport and lowering carbon emissions.

The supermarket company added that the wine is bottled in the UK at a facility powered by green energy sources.

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