While the big news about Liquid Death branching out into energy drinks might be sucking all of the oxygen out of the CPG room, we’ve got bigger skeletons to disembowel.
Namely, the latest collab from the beloved water brand/entertainment company, Cereal Criminal, is a limited-edition summer release with kiddo-friendly breakfast stalwart Fruity Pebbles. Now, water and hydration freaks can experience the taste of cereal and milk in bubbly form.
