The packaging design for Lira, conceptualized by Alexandra Pombo, embodies an elegant aesthetic reminiscent of the 1950s. The vintage-inspired visual identity evokes a sense of nostalgia and quality, promising an exceptional taste wrapped in timeless charm.
“Lira is a crunchy chocolate cookie with nuts, made with the best ingredients from the best sources, supporting local producers and small businesses.
Its quality and crunchiness make everyone fall in love with it, which will easily become your favorite dessert. The visual identity and packaging project for Lira was designed to represent elegance, bringing packaging references from the 50s and a fine aesthetic.”
– Alexandra Pombo
