Vailio’s design for El Espíritu skips the folklore clichés and dives straight into bold, graphic storytelling. The blocky typography holds its ground beneath a mischievous jaguar-creature, framed by phrases like “This Tequila Will Haunt You.”
Bright, saturated labels in orange and turquoise punch against the muted glass, making the bottles hard to miss but easy to remember. The layout is tight, the details sharp, and the tone perfectly loud.
