Aagard, a leading manufacturer of integrated packaging systems, has announced the launch of its latest innovation in retail-ready packaging: VersaCase™ Grip. This patent-pending case format builds on the success of the VersaCase Secure platform and introduces a unique internal grip feature that holds product upright within the case, maintaining presentation integrity through the very last unit.
VersaCase™ Grip was born out of Aagard’s close collaboration with Energizer, a global leader in batteries. When Energizer set out to eliminate plastic from their packaging and start fresh with an entirely new suite of sustainable solutions, they partnered with Aagard to help reimagine everything—from cartons and sleeves to cases and retail displays.
“We weren’t just designing packaging,” said Jason Norlien, VP of Sales at Aagard. “We were engineering a system that had to support high-speed automation, sustainability goals, and flawless shelf presentation—without adding work for retail employees.”
The result is VersaCase™ Grip:
- A one-piece, retail-ready case that requires no box cutter
- Secures product in an upright position for maximum brand visibility
- Reduces retail labor and setup time
- Supports flexible packaging formats, such as stand-up pouches and hang-tab cartons
Unlike other solutions, Aagard’s VersaCase™ platforms carry no per-unit royalty fees—offering brands a cost-effective path to custom, patent-pending performance. Both the Secure and Grip versions are tailor-made to fit each customer’s product and use case, with options ideal for club stores, high-velocity retail, and sustainable brand initiatives.
VersaCase™ Grip is available now and already in production for multiple high-profile CPG projects. Aagard will also be showcasing VersaCase™ Grip and other innovations at PACK EXPO Las Vegas, taking place from September 29-October 1, 2025, at Booth W-1164.
