Even with summer in full swing, the packaging world didn’t take a vacation. From new redesigns and bold brand statements to mythology-infused spirits and celebrity-backed innovations, July delivered.
We explored unexpected materials, like whiskey-filled Jenga blocks and beach-ready beer bottles. We witnessed design nods to pop culture and heritage, from Wimbledon-white Stella cans to a goth-inspired Wendy’s x Wednesday collab. And we saw beauty and beverage brands alike push boundaries, rethinking minimalism, nostalgia, and everything in between.
Check out all the top stories from July below.
