HIgh Wide & Handsome Shines Tree Top’s Brand Identity

HIgh Wide & Handsome Shines Tree Top’s Brand Identity


Founded in Washington state and operated since 1960, Tree Top is a cooperative owned by apple and pear farmers. While apples remain the brand’s core, the cooperative now produces hundreds of other fruit ingredients and products.

Recently, Tree Top worked with agency High Wide & Handsome to refresh its brand identity and packaging. The updated look aims to appeal to consumers and stand out on shelves while maintaining its legacy and heritage.



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