Since Graza launched in 2022, the CPG world has become enamored with squeeze bottles. Popularized by chefs who were already using squeezable containers in the back of the house for various sauces and liquids, Graza has inspired a host of other brands to give consumers the gift of compression-adjacent condiments.
Unfortunately, this also paved the way for more start-up brands to cash in on our insatiable desire to wring out a dollop of sauce by using plastic bottles. However, one could make an argument that Graza was a quietly sustainable story, as their containers often took on a second life. Realizing that many people were saving their empty Graza bottles for lesser olive oils, they wisely started offering refills in beer cans.
Now, Graza wants to give consumers yet another option for sizzling and drizzling—glass.
