Sure, lots of folks look forward to pumpkin spice every year, but autumn is really soup season for some of us. The chilly air and shorter days make us yearn for hearty bowls of stews, chilis, chowders, and bisques.
To kick off SOUP SZN, Campbell’s and Pabst have partnered to offer a duo of Chunky soups. The collaboration features a Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup and Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans, both sold under Campbell’s Chunky sub-brand.
The can labels are co-branded, though the design takes strong cues from the iconic Pabst Blue Ribbon (PBR) cans and bottles, with the prominent blue ribbon design supported by product photography featuring a spoonful of chonky soup goodness.
