The entire conversation around the Cracker Barrel redesign is exhausting.
It’s also hilarious in a lot of ways, too, but mostly just exhausting, and I have heard every manner of excuse and talking point for why it does or doesn’t suck. How a perfectly fine redesign that is neither great nor terrible has become a cultural lightning rod with IRL market implications is genuinely silly to me. The breaking redesign news pile-on is fun when the social media machine first gets its hands on it, but boy howdy, it’s not fun at all right now.
One thing’s for sure: I have never spent this much time thinking about Cracker Barrel.













