The Shoebox Project, designed by Jesse Yeonhoo Park, transforms the ordinary cardboard box into a storytelling tool.
Each box features layered graphics, typography, and collage-style visuals that recall memory and identity. The outer shells carry bold imprints and stamped logos, while the interiors reveal personalized details tucked inside. With its mix of stickers, patterns, and textured imagery, the design turns packaging into a keepsake in itself.
