Niul Cosmetics and Polar Package Soap Like It’s Beer

Niul Cosmetics and Polar Package Soap Like It’s Beer


Niul Cosmetics tapped Polar, Ltda. to rethink how liquid soap can live on the shelf. Instead of a plastic pump, the brand’s “Sabonete Líquido” comes in aluminum cans. The typography is loose and flowing, paired with oversized geometric color blocks that create quick scent recognition. Metallic finishes highlight the recyclable messaging while keeping the layout sharp and uncluttered. It’s chaos packaging, but still feels like it belongs among classic soap packaging systems.




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