Green Mountain Gringo, makers of all-natural salsas and tortilla strips in Winston-Salem, NC, has arrived in stores with a bold new look for its line of award-winning salsas and a robust new marketing program around the theme, “Let’s Gringo!”
“Green Mountain Gringo has a rich history of crafting salsas with clean, simple ingredients and bold, vibrant flavors,” said Director of Marketing, Katie Chaffin, for Garner Foods, parent company of Green Mountain Gringo. “Our new brand look, website, and marketing campaign, celebrate what makes Green Mountain Gringo special: vegetables picked at the peak of ripeness blended with rich spices to bring excitement to your taste buds.”
The comprehensive rebranding campaign created by marketing agency, Wildfire in Winston-Salem, includes a packaging refresh for all of the salsas and strips, new in-store and sales materials, an enlivened website, and an advertising/media plan that uses traditional media, digital, social media and influencer marketing tactics.
Sold in more than 2,600 stores nationwide, initially, customers will see the brand’s new look on the salsas and in-store materials, and on the tortilla strips’ packaging in the fall.
Bold colors and fresh vegetables burst forward in the designs to tempt customers’ palates. “Our salsas have always delivered a bright, robust, flavor with just the right kick, and that hasn’t changed,” added Chaffin. “With the new bold packaging, we’re making sure the outside matches what’s inside. It’s a fresh look for a brand that’s always been about keeping things simple. We’re excited for it to stand out on the shelves the way our salsa stands out on the table.”
