Malfy has unveiled a stunning new bottle design for Malfy Originale, its classic dry gin with an Italian twist, aiming to strengthen the brand’s position in the growing super-premium dry gin category.
The mesmerizing new look of the bottle pays homage to Malfy’s home country of Italy and is inspired by the breathtaking Amalfi Coast. Echoing Italy’s sun-drenched coastline and shimmering blue sea, the new design sets the mood for gatherings that feel elevated and effortless, encapsulating the feeling of being on Italy’s luxurious coast.
Every detail of the new bottle exudes Italian allure and sophistication. While retaining the core elements of Malfy’s unique style, the new bottle, draped in a shimmering silver and vivid turquoise design, dials up its premium quality with bold design elements. It features a frosted ring that wraps the glass bottle, accompanied by a new sunburst textured graphic in a magnifying turquoise tone for enhanced logo visibility, positioned prominently on the front. The neck collar mirrors the new logo with its eye-catching color scheme and refreshed silver foil border.
Murielle Dessenis, VP Marketing Global Gins, comments: “Malfy Gin has been on a wonderful trajectory of growth becoming the number one Italian super premium gin in recent years, not only growing footprint in Flavors but in the Dry segment, too. Our multi-award winning Malfy Originale Dry Gin will be a key contributor to growth in the future, and we are thrilled to unveil our new bottle design inspired by the shimmering turquoise sea of the Amalfi Coast, epitomising Italian allure to be even more desirable and stylish, resonating with our consumers.”
The new bottle design developed in collaboration with Nude design agency will help elevate and strengthen the brand’s position in the super-premium dry gin category. The design has been validated by consumers for its strong associations with premium, elegance, and style.
