one.five, the Hamburg-based provider of sustainable packaging solutions developed through the use of modern AI technologies, is packaging the vegan premium ice cream varieties of the Czech organic ice cream brand Rawito with Hazelsun, a paper-based barrier packaging made from agricultural by-products.
Hazelsun is fully recyclable in the wastepaper stream and reduces CO₂ emissions by up to 37 percent compared to conventional mono-plastic packaging.
“Conventional ice cream packaging is largely made from petroleum-based plastic and is difficult to recycle. Rawito made an early decision to opt for a plastic-free alternative in order to make its 100% vegan portfolio consistently sustainable,” one.five notes. “The solution previously used was not recyclable and therefore not circular. In view of the EU Packaging and Packaging Waste Regulation (PPWR) coming into effect in 2030, which bans non-recyclable packaging, such a solution had to be introduced.”
Rawito is therefore cooperating with one.five to establish a long-term sustainable alternative. The Hazelsun barrier packaging, which consists of more than 90% paper, provides the ice cream producer with regulatory compliance, enables rapid market entry, is scalable, and at the same time guarantees the highest product quality and shelf life.
“Our mission is to create ice cream indulgence at the highest level of quality, in harmony with nature. Our vegan ice creams are BIO-certified to European standards,” says Ondřej Horáček, CEO of Rawito. “Because packaging makes a decisive contribution, a 100% circular solution was important to us long before new reforms. With Hazelsun from one.five, we have not only improved our CO₂ footprint, but also combined our design ambitions with efficient, economical production.”
“Ice cream is one of life’s little pleasures—but conventional packaging has rarely been sustainable so far,” said Phillip Esser, Head of Business Development at one.five. “With Hazelsun, we ensure that the quality and taste of vegan ice cream are preserved through our barrier packaging. At the same time, we enable our customer Rawito to launch a truly circular product that benefits both the environment and ice cream lovers.”
