Loop reuse platform has been introduced at commercial scale in Carrefour stores across France.
Following an e-commerce pilot in 2019, the French supermarket group has expanded the scheme to 345 outlets across the country.
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It now offers more than 50 Carrefour private‑label items on Loop alongside 370 products from national and international brands.
Following Carrefour’s rollout, other French retailers, including Monoprix and Coopérative U, have adopted the platform, contributing to a broader shift toward reusable packaging.
Loop was launched by recycling company TerraCycle, which “sets out to eliminate the idea of waste by recycling waste that is difficult to recycle”.
TerraCycle and Loop founder and CEO Tom Szaky stated: “France has shown that reuse can work, not as a concept or a pilot, but at full commercial scale. What made this possible wasn’t consumer demand alone but the alignment of regulation, funding, and supply chain convenience for all actors. It’s a functioning national system.
“As other countries face growing pressure to move beyond single-use packaging, the lesson is clear: if the conditions are right, reuse can become a mainstream way of doing business and not a fringe solution.”
The service debuted in May 2019 in Paris and New York, reached the UK in July 2020, and expanded to Toronto and Tokyo in 2021.
France was the first market to implement the model in stores with Carrefour, with support from the Île‑de‑France region.
Consumers in France now have access to a nationwide reuse system offering a wide range of everyday goods, from wine to shampoo and spreads, in reusable packaging available through local supermarkets.
The initiative has demonstrated demand for reuse and established the operational groundwork for broader deployment across Carrefour and other participating retailers.
Under the interoperable system, shoppers can purchase products in reusable containers, pay a deposit, use the items as normal and return the packaging, without cleaning, to any participating retailer.
The companies describe the expansion as a milestone in the shift from a linear to a circular economy.
Beyond in‑store integration, the collaboration has involved major brands including Ferrero, Danone, Suntory and Coca‑Cola.
The initiative has brought together national brands, private labels and additional retailers, forming what the partners describe as the world’s largest reuse coalition.
