Kingsland Evokes Magical Realism For Viamundi Spirits


Viamundi Spirits, crafted by the New York-based Kingsland, draws inspiration from the rich tradition of Magical Realism. The brand identity complements each spirit’s unique story, featuring bold typography and vibrant colors.

With custom illustrations and haikus on every label, Viamundi invites consumers on a journey through the lesser-explored regions of Mexico.



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