brand strategy

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

Rally Pickle Juice Launches with Retro Sports-Inspired Branding that’s Ready for Center Court
Rally Pickle Juice Launches with Retro Sports-Inspired Branding that’s Ready for Center Court
Barbara RuckerMar 18, 2026

Rally Pickle Juice has just launched with a retro sports aesthetics brand system. Founder…

Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Barbara RuckerMar 6, 2026

Chupa Chups has sent out lollipops with multilayered, industrial-strength wrappers to influencers, inviting them…

Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Barbara RuckerMar 1, 2026

Wellness branding has been using the same playbook for years. Think clinical reassurance designed…

The Dieline’s Best of February 2026
The Dieline’s Best of February 2026
Barbara RuckerMar 1, 2026

In February, brands leaned into personality. They blended nostalgia, of course, with futurism, craft…

Nice Try, Pizza Hut, But There’s No Such Thing As a Vertical Pizza Box
Nice Try, Pizza Hut, But There’s No Such Thing As a Vertical Pizza Box
Barbara RuckerFeb 18, 2026

Pizza Hut and creative agency Isis tease Londoners with a non-functional vertical pizza box…

Zoniou Classic Turns Legal Limits Into Smart Fragrance Identity System
Zoniou Classic Turns Legal Limits Into Smart Fragrance Identity System
Barbara RuckerFeb 12, 2026

Zoniou Classic’s design by A.S. Strategy Branding & Communication builds a new fragrance identity…