branding

Center Leads a Strategic Identity Refresh for Quip
Center Leads a Strategic Identity Refresh for Quip
Barbara RuckerApr 1, 2026

Quip unveils a new identity system ten years after its launch. Following Quip’s launch,…

The Best Packaging From Global Pet Expo 2026
The Best Packaging From Global Pet Expo 2026
Barbara RuckerMar 31, 2026

Global Pet Expo may be known for innovation in treats, toys, and nutrition, but it’s…

Shelf Life 105: The Rise of Founder-Designed Packaging
Shelf Life 105: The Rise of Founder-Designed Packaging
Barbara RuckerMar 29, 2026

Founder-designed packaging is emerging as a response to overly polished, interchangeable branding, trading perfection…

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

Chase Design Group Launches Full Rebrand for Otoki
Chase Design Group Launches Full Rebrand for Otoki
Barbara RuckerMar 18, 2026

The global rise of Korean culture has created new opportunities for established brands to…

Campari Group Unveils Aperol Bottle Redesign
Campari Group Unveils Aperol Bottle Redesign
Barbara RuckerMar 17, 2026

Campari Group’s aperitivo, Aperol, has officially debuted its redesigned bottle. Aperol’s revised packaging is…

Want To Know What Packaging Looks Like In North Korea?
Want To Know What Packaging Looks Like In North Korea?
Barbara RuckerMar 16, 2026

North Korea, officially known as the Democratic People’s Republic of Korea (DPRK), is a…

They Made the Snickers Logo into a Typeface Because Why Not! 
They Made the Snickers Logo into a Typeface Because Why Not! 
Barbara RuckerMar 11, 2026

Studio Drama has translated the Snickers wordmark into an entire typographic system called Snickers…