package design

Bone Appétit? You’ll Want These Sauces Packaged Inside a Chicken Drumstick-Shaped Bottle
Bone Appétit? You’ll Want These Sauces Packaged Inside a Chicken Drumstick-Shaped Bottle
Barbara RuckerFeb 16, 2026

This is the kind of packaging that makes you stop actually smile.  Chicken Drumstick…

Have Brands Forgotten About the Joy of Sex?
Have Brands Forgotten About the Joy of Sex?
Barbara RuckerFeb 12, 2026

The sexual wellness category lacks branding that celebrates and reflects the joy and pleasure…

Stout Collective Brings Tattoo Coolness To Mash Gang Refresh
Stout Collective Brings Tattoo Coolness To Mash Gang Refresh
Barbara RuckerFeb 10, 2026

Beer branding specialists Stout Collective recently refreshed the packaging system for UK-based non-alcoholic brewery…

Babybel to transition to paper packaging
Babybel to transition to paper packaging
Barbara RuckerNov 25, 2025

Since late 2020, Babybel has used a bio-based, home-compostable cellophane. The company announced it…

European vs. US Packaging: A Cross-Cultural Comparison
European vs. US Packaging: A Cross-Cultural Comparison
Barbara RuckerNov 7, 2024

My wife and I vacationed in Europe this summer, and I couldn’t help but…