CPG Design

Jous Delivers a Drink for the Yoga Mat and the Dance Floor 

Jous Delivers a Drink for the Yoga Mat and the Dance Floor 

The hydration drink category is plenty saturated; that’s no secret, and most brands have gone full-tilt maximalist to get noticed.…

Barbara RuckerMay 26, 2026
Norteño Brings Warmth into the Frozen Section With Inviting Taquitos Packaging
Norteño Brings Warmth into the Frozen Section With Inviting Taquitos Packaging
Barbara RuckerApr 6, 2026

Mexican food band Norteño looks to Design Happy for taquitos packaging that draws cultural…

Interact’s HUNDY! Update Is Fruity Fresh
Interact’s HUNDY! Update Is Fruity Fresh
Barbara RuckerApr 6, 2026

Shark Tank alum HUNDY! is shaking up the frozen novelty category with a vibrant…

Malley Gives Sauna Water a Refresh That Doesn’t Break a Sweat
Malley Gives Sauna Water a Refresh That Doesn’t Break a Sweat
Barbara RuckerMar 29, 2026

Previously a collaboration between Portage Brewing and Cedar & Stone Sauna, Sauna Water is…

Banana Creative Injects Latin Flavor Into Kiosco Rebrand
Banana Creative Injects Latin Flavor Into Kiosco Rebrand
Barbara RuckerMar 25, 2026

Featured Shark Tank South American food brand Toast-It rebrands to “Kiosco,” or Kiosk, on the advice…

Tavern’s 2024 Client Gift Blends Humor, Class, and Horsies (Oh, and There’s a Pretty Sweet Bottle Glorifier)
Black Is Back: How Designers Can Finally Use Black Without Compromise
Barbara RuckerMar 16, 2026

For decades, black has been one of the most powerful tools in packaging design.…