- Mexican food band Norteño looks to Design Happy for taquitos packaging that draws cultural design elements from domestic Mexican spaces
- A sense of welcoming and warmth is baked into the system that feels culturally resonant and inviting for all to come inside
Even the frozen food aisle could use a little warmth.
Mexican food brand Norteño needed packaging designed for their taquitos that was about much more than the food itself. To bring Norteño’s taquitos to life, Design Happy looked beyond clichéd icons and tropes and built a system inspired by abstract allusions to the home.
