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The Energy Fuel Brand That Looks as Good as the Mountains It Was Born In
The Energy Fuel Brand That Looks as Good as the Mountains It Was Born In
Barbara RuckerApr 22, 2026

The sports nutrition category is often shouting at athletes with aggressive graphics, but Dig…

The Apple Rebrand That Proves Produce Also Deserves Great Design
The Apple Rebrand That Proves Produce Also Deserves Great Design
Barbara RuckerApr 22, 2026

Nobody expects one of the most joyful rebrands of the year to show up…

You Have to Smash This £38,000 Whisky Box Open
You Have to Smash This £38,000 Whisky Box Open
Barbara RuckerApr 21, 2026

Luxury packaging has typically looked velvet-lined with weighted lids that open with a satisfying…

The Fair Comes To The Candy Aisle With Maeve
The Fair Comes To The Candy Aisle With Maeve
Barbara RuckerApr 20, 2026

Premium chocolate packaging has been leaning into quiet luxury and muted earth tones, but…

Cleanliness Is No Longer A Battle With Spumos
Cleanliness Is No Longer A Battle With Spumos
Barbara RuckerApr 20, 2026

Nobody is reimagining the laundry aisle as a portal into folklore, but why not?…

Aqua Libra Finds The Joy In Water
Aqua Libra Finds The Joy In Water
Barbara RuckerApr 19, 2026

The hydration category is drowning in the same icy blue minimalism, so when a…

Schweppes Reclaims Its Brand With JKR Instead of Reinventing
Schweppes Reclaims Its Brand With JKR Instead of Reinventing
Barbara RuckerApr 19, 2026

When legacy brands stop apologizing for their age and start leaning into it, the…

Bar Soap Is Back, and Ghilli Is Making It the Most Beautiful Thing in Your Bathroom
Bar Soap Is Back, and Ghilli Is Making It the Most Beautiful Thing in Your Bathroom
Barbara RuckerApr 16, 2026

Ghilli and allink turned the bar soap box into a Mediterranean design object, pairing…