- Fio de Ouro celebrates 43 years with labels rooted in 1940s Brazilian lithograph design.
- Hand-lettered typography, sunburst illustrations, and hot stamping make this cachaça impossible to ignore.
Cachaça, Brazil’s national spirit distilled from fresh sugarcane juice, has been gaining popularity worldwide, moving from a caipirinha mixer to a serious sipping spirit. The brands that are owning the conversation are the ones with the visual confidence to match the product’s depth, which is exactly what Fio de Ouro, designed by Victor Tognollo, has done.
The two labels were created to celebrate 43 years of Alambique Caipia and to draw on the visual language of Brazilian lithographed spirits labels from the 1940s, which sit at the intersection of folk art, vintage poster-making, and artisan printmaking. The color palette leads with a warm cream-and-gold ground on one label, evoking aged paper and liquid gold, while the second features a sky-blue and red combination. Both are united by the same hot-stamping treatment that adds a tactile shimmer and elegance, lifting the whole thing out of nostalgia and into something more covetable.
