The hydration category is drowning in the same icy blue minimalism, so when a can shows up wearing electric pink, citrus green, it quickly stands out.
Magpie Studio‘s redesign for Aqua Libra translates the brand’s “Refreshingly Good” positioning into a playful yet elevated visual language. The typography leans into a wide, compressed sans serif for the Aqua Libra wordmark, which commands the upper half of the can with real confidence. The multipack boxes, where those same illustrations explode across the entire surface in vivid flat color combinations of hot pink, orange, and chartreuse, turn a stack of boxes into something a bit more interesting.
