- Ghilli and allink turned the bar soap box into a Mediterranean design object, pairing Campari reds, sage greens, and flowing 1960s script with a plastic-free cardboard format that actually makes sustainability look gorgeous.
- It is the rare sustainable beauty brand that makes you want to keep the box.
Solid bar soap is having a full cultural renaissance right now, moving from an afterthought at the back of the shower to something people are actively seeking out and proudly displaying, and Ghilli, a Zurich-based beauty start-up designed by Swiss studio allink, has created the box that makes that shift feel completely inevitable.
The color system alone is worth stopping for, with rich Campari red, dusty sage green, and soft powder blue sitting together like a Mediterranean market stall. Each shade evokes coastal geography, sun-warmed terracotta walls, sea-bleached shutters, and olive groves in the late afternoon. The logo is a flowing, confident script that feels somewhere between a 1960s Italian aperitivo label and a French pharmacy stamp, turning the product into its own branded object even after the box is gone.
