Visual Identity

Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Barbara RuckerMar 5, 2026

Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark. The refreshed…

Estudio Cariño’s Design Of Maldita Envidia Is Sinfully Good
Estudio Cariño’s Design Of Maldita Envidia Is Sinfully Good
Barbara RuckerMar 4, 2026

Estudio Cariño designs the brand identity and packaging for Mexican condiment brand “Maldita Envidia,”…

Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Drizzy’s Peanut Butter Is the Latest Brand to Get the Squeeze Bottle Treatment
Barbara RuckerMar 4, 2026

Peanut butter is the latest category to get the squeeze bottle treatment with Australia’s…

J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
Barbara RuckerMar 3, 2026

J.M. Smucker Co. recently unveiled a packaging change to its Smucker’s fruit spreads. The…

Pack of the Month: How Helms Workshop Crafted a Redesign For Big Rock, the Pioneers of Alberta Beer
Pack of the Month: How Helms Workshop Crafted a Redesign For Big Rock, the Pioneers of Alberta Beer
Barbara RuckerMar 3, 2026

Helms Workshop creates a woodcut-inspired redesign for Big Rock Brewery that’s as rugged as…

The Dieline’s Best of February 2026
The Dieline’s Best of February 2026
Barbara RuckerMar 1, 2026

In February, brands leaned into personality. They blended nostalgia, of course, with futurism, craft…

Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Barbara RuckerFeb 27, 2026

How & How designs the branding for Snooz, an ice cream with added sleep-enhancing…

Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
Barbara RuckerFeb 25, 2026

Dog “resort” brand “Better than Home” undergoes a brand refresh by Saint-Urbain. Rebranded as…