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‘Wearable’ Water Has Entered the Chat
‘Wearable’ Water Has Entered the Chat
Barbara RuckerMay 11, 2026

The bottled water industry is no stranger to silliness. Liquid Death has made bottled…

Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation
Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation
Barbara RuckerMay 5, 2026

Mirinda unveils new visual identity, designed by PepsiCo’s Design and Innovation team. The new…

Day Job Updates Leisure For The Post-Web3 World
Day Job Updates Leisure For The Post-Web3 World
Barbara RuckerApr 28, 2026

Leisure, the world’s first Web3 RTD beverage project launched in 2022, moves beyond its…

Stranger & Stranger Does it Again for Martini with a Sleek Redesign of Their Flagship Vermouth Range
Stranger & Stranger Does it Again for Martini with a Sleek Redesign of Their Flagship Vermouth Range
Barbara RuckerApr 23, 2026

Charlotte Beach is a New England expat with a cat named Joan Cusack. She’s…

The Return of the Stubby? Garage Beer Bets on Stout Bottles and 24-Can Buckets
The Return of the Stubby? Garage Beer Bets on Stout Bottles and 24-Can Buckets
Barbara RuckerApr 15, 2026

Garage Beer resurrects the stubby bottle and drops a 24-pack hardware bucket to stand…

PBR and Grillo’s Put Pickles in the Spotlight with Limited-Edition Beer Collab
PBR and Grillo’s Put Pickles in the Spotlight with Limited-Edition Beer Collab
Barbara RuckerApr 13, 2026

Roadside tavern staples pickles and beer are finally making their relationship Brand Mashup Official!…

30 Knots Captures Movement and the Australian Coast in their Range of Canned Cocktails
30 Knots Captures Movement and the Australian Coast in their Range of Canned Cocktails
Barbara RuckerMar 31, 2026

The 30 Knots range of ready to drink pre-mixed cans features vibrant branding with…

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…