Roadside tavern staples pickles and beer are finally making their relationship Brand Mashup Official!
Pabst Blue Ribbon and Grillo’s Pickles have paired up for a limited-edition pickle beer collab, just in time for all of your summer barbecues, tailgates, beach days, and porch hangs. Not that pickles are anything new, but the flavor does seem to be having something of a moment right now, and PBR wants in on it.
“Both brands share a fun, scrappy mentality and show up in similar spaces like punk shows and skateparks,” says Eddie Andre, VP of Brand for Grillo’s. “As more and more people started enjoying both brands together, it was only a matter of time until we made an official collaboration.”
