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Shelf Life 108: Is Bottled Water Performative?

Shelf Life 108: Is Bottled Water Performative?

Identity is not something we have, but something we do, enacted through the choices we make in public. Plainly speaking,…

Barbara RuckerApr 19, 2026
The Best Packaging Redesigns of Winter 2026
The Best Packaging Redesigns of Winter 2026
Barbara RuckerMar 24, 2026

Winter has passed, the snow is thawing, and the weather is giving way to…

Want To Know What Packaging Looks Like In North Korea?
Want To Know What Packaging Looks Like In North Korea?
Barbara RuckerMar 16, 2026

North Korea, officially known as the Democratic People’s Republic of Korea (DPRK), is a…

TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
Barbara RuckerFeb 23, 2026

TRUFF Hot Sauce Redesign: TRUFF unveils its 2026 in-house packaging refresh, transitioning from a digitally-native…

Shelf Life 045: Caviar Dreams
Shelf Life 045: Caviar Dreams
Barbara RuckerJan 6, 2025

Could it be that caviar is the modern-day lipstick effect? This post is only…

Beckhoff Strengthens Packaging Industry Team in the United States and Globally
Beckhoff Strengthens Packaging Industry Team in the United States and Globally
Barbara RuckerNov 13, 2024

Following another successful PACK EXPO International, Beckhoff is excited to announce the promotions of…

Benefit Cosmetics Releases Limited-Edition Kits That Resemble Your Go-To Grocery Staples
Benefit Cosmetics Releases Limited-Edition Kits That Resemble Your Go-To Grocery Staples
Barbara RuckerOct 3, 2024

Is Sephora selling food? A recent trip to the mall madness makeup market might…

Matzo Ball Soup Goes Instant (and Very Modern) With Nooish
Matzo Ball Soup Goes Instant (and Very Modern) With Nooish
Barbara RuckerSep 25, 2024

There’s an instant soup for every occasion, from the seemingly infinite range of flavors…

ProAmpac Supercharges MAKR Online Configurator for Effortless Packaging Design
ProAmpac Supercharges MAKR Online Configurator for Effortless Packaging Design
Barbara RuckerSep 19, 2024

ProAmpac, a global leader in flexible packaging and material science, has introduced its newest…