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Did Pirate’s Booty Just Walk the Plank With Its Latest Refresh?

Did Pirate’s Booty Just Walk the Plank With Its Latest Refresh?

When a brand you’ve known since childhood decides to suddenly rebrand after decades of a consistent look, there’s only one…

Barbara RuckerJun 9, 2026
Shelf Life 108: Is Bottled Water Performative?
Shelf Life 108: Is Bottled Water Performative?
Barbara RuckerApr 19, 2026

Identity is not something we have, but something we do, enacted through the choices…

Shelf Life 107: Is It Worth Trading Design Work For Equity?
Shelf Life 107: Is It Worth Trading Design Work For Equity?
Barbara RuckerApr 12, 2026

The relationship between a brand and its agency, as we know it, has typically…

The Dieline’s Best of March 2026
The Dieline’s Best of March 2026
Barbara RuckerApr 1, 2026

Daylight Saving Time arrived, as it always does, with a small but very noticeable…

The Best Packaging Redesigns of Winter 2026
The Best Packaging Redesigns of Winter 2026
Barbara RuckerMar 24, 2026

Winter has passed, the snow is thawing, and the weather is giving way to…

Want To Know What Packaging Looks Like In North Korea?
Want To Know What Packaging Looks Like In North Korea?
Barbara RuckerMar 16, 2026

North Korea, officially known as the Democratic People’s Republic of Korea (DPRK), is a…

TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
Barbara RuckerFeb 23, 2026

TRUFF Hot Sauce Redesign: TRUFF unveils its 2026 in-house packaging refresh, transitioning from a digitally-native…

Shelf Life 045: Caviar Dreams
Shelf Life 045: Caviar Dreams
Barbara RuckerJan 6, 2025

Could it be that caviar is the modern-day lipstick effect? This post is only…