Winter has passed, the snow is thawing, and the weather is giving way to spring.
And with that, as those of us in colder portions of the world prepare to see the color green once again, what better time to take a look back at some of the best brand and packaging refreshes from the winter season?
If you look closely enough, they offer a peek into some of the bigger things happening in CPG. Not only were we privy to nostalgia in logo form and cute, cartoony mascots (still), but we saw signs of what’s possibly to come in the non-alcoholic (NA) craft beer now that drinking is on the decline, as well as a celeb-backed rum that can stand alongside its premium tequila counterparts.
