Matzo Ball Soup Goes Instant (and Very Modern) With Nooish

Matzo Ball Soup Goes Instant (and Very Modern) With Nooish


There’s an instant soup for every occasion, from the seemingly infinite range of flavors of ramen and pho to lentil and chicken noodle. We’re drowning in quick, easy, and convenient choices.

However, despite the wide range of options, the market needed one very critical player.  

Nooish, founded by Sarah Nathan and designed by Nihilo, is leaning into the instant soup market with a never-before-seen product: freeze-dried matzoh ball soup. 



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