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Schweppes Reclaims Its Brand With JKR Instead of Reinventing

Schweppes Reclaims Its Brand With JKR Instead of Reinventing

When legacy brands stop apologizing for their age and start leaning into it, the packaging design becomes stronger, and Schweppes…

Barbara RuckerApr 19, 2026
J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
Barbara RuckerMar 3, 2026

J.M. Smucker Co. recently unveiled a packaging change to its Smucker’s fruit spreads. The…

TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
Barbara RuckerFeb 23, 2026

TRUFF Hot Sauce Redesign: TRUFF unveils its 2026 in-house packaging refresh, transitioning from a digitally-native…

Kind debuts rebranded packaging
Kind debuts rebranded packaging
Barbara RuckerMay 8, 2025

Mars’ Kind brand is launching a refreshed visual identity, featuring a new modernized logo…

Better Sour debuts brand refresh amidst growth
Better Sour debuts brand refresh amidst growth
Barbara RuckerOct 17, 2024

Globally-inspired sour gummy brand Better Sour is debuting new packaging designed by r.vH Design.…

Better Sour debuts brand refresh amid expansion to more retail outlets
Better Sour debuts brand refresh amid expansion to more retail outlets
Barbara RuckerOct 17, 2024

Globally-inspired sour gummy brand Better Sour is debuting new packaging designed by r.vH Design.…

Mountain Dew announces new visual identity celebrating great outdoors
Mountain Dew announces new visual identity celebrating great outdoors
Barbara RuckerOct 9, 2024

Mountain Dew, a brand of PepsiCo Inc., Purchase, N.Y., announced that it is taking…

Birch Benders launches refreshed packaging
Birch Benders launches refreshed packaging
Barbara RuckerSep 26, 2024

Birch Benders just announced a brand refresh, combining a new modern aesthetic with nature-themed…

Birch Benders launches refreshed packaging
Birch Benders launches refreshed packaging for its pancake mixes
Barbara RuckerSep 26, 2024

Birch Benders just announced a brand refresh, combining a new modern aesthetic with nature-themed…