Product Launch

Miller Lite Wants You To Trade In Your Old Soccer Ball For One That Holds Beer

Miller Lite Wants You To Trade In Your Old Soccer Ball For One That Holds Beer

Miller Lite’s World Cup campaign features a specially designed soccer ball called the “Matchball.” The beer brand’s Matchball isn’t meant…

Barbara RuckerMay 13, 2026
Cardi B’s Grow-Good Is Finally Here, With a Visual Identity By Bully
Cardi B’s Grow-Good Is Finally Here, With a Visual Identity By Bully
Barbara RuckerApr 6, 2026

Cardi B’s highly anticipated hair care line, Grow-Good, recently launched and quickly sold out…

Johnny Depp’s Three Hearts Rum is a Masterclass in Celebrity Hubris
Johnny Depp’s Three Hearts Rum is a Masterclass in Celebrity Hubris
Barbara RuckerApr 3, 2026

Johnny Depp has launched his own brand of Caribbean rum called Three Hearts Rum…

Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Barbara RuckerApr 2, 2026

PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the…

Alix Earle Steps into the Skincare Space with a Product Line that Celebrates Imperfections
Alix Earle Steps into the Skincare Space with a Product Line that Celebrates Imperfections
Barbara RuckerMar 27, 2026

The titan of cosmetics branding, Established NYC, is at it again, this time with…

Rally Pickle Juice Launches with Retro Sports-Inspired Branding that’s Ready for Center Court
Rally Pickle Juice Launches with Retro Sports-Inspired Branding that’s Ready for Center Court
Barbara RuckerMar 18, 2026

Rally Pickle Juice has just launched with a retro sports aesthetics brand system. Founder…

Is That the Marlboro Man? George Clooney’s Crazy Mountain NA Beer Launches
Is That the Marlboro Man? George Clooney’s Crazy Mountain NA Beer Launches
Barbara RuckerMar 9, 2026

Casamigos founders Rande Gerber, Mike Meldman, and George Clooney launched a non-alcoholic beer called…

Grandmerci’s Palm Republic Refresh Visually Elevates the Premium Rum Brand
Grandmerci’s Palm Republic Refresh Visually Elevates the Premium Rum Brand
Barbara RuckerMar 9, 2026

Grandmerci redesigns the rum brand Palm Republic, aiming to elevate its visual identity to…

Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Barbara RuckerMar 6, 2026

Chupa Chups has sent out lollipops with multilayered, industrial-strength wrappers to influencers, inviting them…