- Casamigos founders Rande Gerber, Mike Meldman, and George Clooney launched a non-alcoholic beer called Crazy Mountain.
- Branding and packaging for Crazy Mountain play on a cowboy theme, very reminiscent of the highly successful Marlboro Man campaign, which ran from 1954 to 1999.
Just because cigarette smoking is down, and the Marlboro Man was officially retired by the brand in 1999, it doesn’t mean that the mystique and allure of cowboys has gone away.
Crazy Mountain, a non-alcoholic beer brand founded by the Casamigos tequila team of Rande Gerber, Mike Meldman, and actor George Clooney, taps into the free-spirited mythos of cowboys. The brand has positioned itself as a premium NA option for health-conscious consumers who don’t want to sacrifice taste or the ritual of cracking open a cold one. To start, Crazy Mountain has released two NA beers: a classic take on lager and another brew naturally flavored with lime.
