rebranding

HI-CHEW to debut Lychee and Raspberry stick
HI-CHEW to debut Lychee and Raspberry stick
Barbara RuckerMay 8, 2026

Morinaga’s HI-CHEW, the fruity and chewy candy brand, will debut its newest innovation, the HI-CHEW…

Jelly Belly evolves brand identity with new collections
Jelly Belly evolves brand identity with new collections
Barbara RuckerMay 5, 2026

Ferrara’s Jelly Belly brand is taking center stage with its new “Bean Appétit” campaign,…

Flint Group Rebrands to Flint Group Packaging Solutions
Flint Group Rebrands to Flint Group Packaging Solutions
Barbara RuckerMar 30, 2026

Flint Group, a global leader in inks, coatings, digital printing equipment and service solutions…

Banana Creative Injects Latin Flavor Into Kiosco Rebrand
Banana Creative Injects Latin Flavor Into Kiosco Rebrand
Barbara RuckerMar 25, 2026

Featured Shark Tank South American food brand Toast-It rebrands to “Kiosco,” or Kiosk, on the advice…

Campari Group Unveils Aperol Bottle Redesign
Campari Group Unveils Aperol Bottle Redesign
Barbara RuckerMar 17, 2026

Campari Group’s aperitivo, Aperol, has officially debuted its redesigned bottle. Aperol’s revised packaging is…

Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Barbara RuckerMar 5, 2026

Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark. The refreshed…

Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
Saint Urbain’s Digs Rebrand Shows Some Serious Puppy Love
Barbara RuckerFeb 25, 2026

Dog “resort” brand “Better than Home” undergoes a brand refresh by Saint-Urbain. Rebranded as…

Bloom’s Tango Refresh Adds Youthful Energy and Makes an Earnest Plea to the Kids
Bloom’s Tango Refresh Adds Youthful Energy and Makes an Earnest Plea to the Kids
Barbara RuckerFeb 19, 2026

Agency Bloom recently refreshed the UK soda brand Tango to maintain its youth appeal.…