Packaging News

Schweppes Reclaims Its Brand With JKR Instead of Reinventing

Schweppes Reclaims Its Brand With JKR Instead of Reinventing

When legacy brands stop apologizing for their age and start leaning into it, the packaging design becomes stronger, and Schweppes…

Barbara RuckerApr 19, 2026
Takashi Murakami Brings His Signature Flower Power To Dom Pérignon
Bish Is a Nutrition Bar That Finally Speaks to the Girlies
Barbara RuckerApr 2, 2026

Bish is a bold, hormone-health nutrition bar that uses vibrant, identity-driven design to move…

Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Barbara RuckerApr 2, 2026

PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the…

Adding Fake Eyes To Takeout Containers Might Stop Seagulls From Stealing Your Lunch
Adding Fake Eyes To Takeout Containers Might Stop Seagulls From Stealing Your Lunch
Barbara RuckerApr 2, 2026

Animals and humans tend to react with avoidance or vigilance when they perceive that…

Midland acquires Wetoska Packaging Distributors
Midland acquires Wetoska Packaging Distributors
Barbara RuckerApr 2, 2026

Midland, a provider of packaging, paper, and performance solutions, is acquiring Wetoska Packaging Distributors,…

Cartonpack acquires Agrypack business unit
Cartonpack acquires Agrypack business unit
Barbara RuckerApr 2, 2026

Cartonpack and Agrypack have worked together for many years as commercial partners. Credit: Cartonpack…

Madison Blue Lets Its Gorgeous Glass Bottle Do All the Talking
Madison Blue Lets Its Gorgeous Glass Bottle Do All the Talking
Barbara RuckerApr 2, 2026

This design does something unexpected, especially in the water market, by letting the material…

Taxi Studio’s Warburtons Redesign is ‘Bready To Go’
Taxi Studio’s Warburtons Redesign is ‘Bready To Go’
Barbara RuckerApr 2, 2026

When everyday bread packaging is treated with the same confidence as tech branding, my…