Packaging News

Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
Barbara RuckerApr 17, 2026

The bigger the brand, the bigger the redesign—and it doesn’t get much bigger than…

Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Barbara RuckerApr 17, 2026

Purdey’s rebrand by Magpie Studio introduces the Flow Loop, a continuous infinity mark that…

Nextek and Coveris bring recycling plant in Lincolnshire into operation
Nextek and Coveris bring recycling plant in Lincolnshire into operation
Barbara RuckerApr 17, 2026

The plant moved into an industrial phase in April 2026. Credit: Nextek / Coveris.…

Edenesque Plant Milk Looks Like a Work of Art
Edenesque Plant Milk Looks Like a Work of Art
Barbara RuckerApr 17, 2026

Edenesque’s rebrand by Perpendicular is rewriting what alternative milk design can look and feel…

Ardagh and Fitz’s develop 275ml glass bottle
Ardagh and Fitz’s develop 275ml glass bottle
Barbara RuckerApr 17, 2026

The bottles are 100% recyclable. Credit: Ardagh Group / Fitz’s Bottling Company. Ardagh Glass…

International Paper to acquire North Pacific Paper Company for $360m
International Paper to acquire North Pacific Paper Company for $360m
Barbara RuckerApr 17, 2026

The transaction remains subject to regulatory clearance. Credit: Piotr Swat / Shutterstock.com. International Paper…

Twisted Hemp Proves That You Can’t Go Wrong With a Little Psychedelic Inspiration
Twisted Hemp Proves That You Can’t Go Wrong With a Little Psychedelic Inspiration
Barbara RuckerApr 17, 2026

Twisted Hemp’s redesign by Dinger Creative features a range of different hypnotic patterns drawn…