Natural sweetener brands have spent years fitting into a box of muted palettes and earthy minimalism. German organic honey brand Tante Ly, however, designed by Studio Chapeaux, decided to revamp it all.
The brand’s Waldhonig forest honey jar is packaged in deep forest green with hot pink and yellow accents, a rainbow arch illustration, a cartoon bee with googly eyes, and a retro sunburst, all together feeling more like a 1970s European graphic design poster rather than a condiment label. The syrup squeeze bottles are equally expressive with burnt orange for date syrup, rich purple for agave, and deep green for apple sweetness, each with its own color-blocked label that borrows from mid-century Swiss graphic design and contemporary maximalist branding in equal measure.
The typography is clean and rounded throughout, and the tagline “Enjoy your sweet life” tucked at the bottom of every label gives the whole system a consistent warmth, completely joyful, and still taken seriously.
