I’m a sucker for a well-designed paper product, and Icon Papers Snackbox 2.0, designed by Designstudio Mathilda Mutant, is precisely the kind of paper product I love because it sparks so much joy. The pack is designed for CXI Brand Identity Konferenz, the largest European corporate and brand identity conference, so of course, it’s amazing.
The outer Snackbox comes in two colorways, a warm terracotta brown with cream bubble lettering and a crisp white with tomato red, both carrying an oversized SNACK wordmark in a rounded display font that bleeds right off the edges and nods to 1970s food packaging and American diner signage in the best possible way. Every piece in the collection treats paper itself as the hero, as it should, showing off texture, weight, and print quality through design choices that demand to be touched rather than just looked at.
In a conference swag-and-stationery world that usually defaults to safe and forgettable, this one arrives as a fully considered design system where every single piece earns its place in the box.
